B2B Marketing Strategy:

"Taylor bravely disassembles some of key myths and fallacies that too often dominate thinking today, reasserts why many of the marketing challenges are perennials, and explains why we need to get back to the fundamentals of our profession. If you're a committed B2B marketer, this book is certain to challenge, inform and ultimately reinvigorate your approach - it's a thoroughly worthwhile investment in your career."

Joel Harrison, Editor-in-chief
B2B Marketing

"Packed full of insightful thought provoking ideas about contemporary B2B marketing practice and the need to stay focussed on business outcomes rather than the latest management fads. The message is clear - only by changing how we think about B2B marketing can we change how we do B2B marketing. A definite recommendation for marketing students and sales and marketing professionals who want to make a real difference."

Dr Paul R. Johnston, Marketing Subject Group Leader,
Sheffield Business School, Sheffield Hallam University

"Written by someone who has worked for over two decades across the B2B marketing landscape, this is an essential read for marketers of all levels. No hype, no fads; just straight talk, solid advice and practical examples of where and how B2B marketers need to apply their focus, energy and resources."

Roberta de Lima, Head of UK Marketing
BAI Communications

"Heidi is the best marketer I've ever come across; she excels because of her innate understanding of what drives and grows a business, and makes that her starting point, only then creating the marketing strategy and plans that will deliver on that organization's objectives. This book reflects her insight and experience, and it will be as useful to the public and charity sectors as it is to business. It helps us think about how we need to influence and engage other organizations in order to achieve our objectives."

Dame Julie Mellor, Chair of The Young Foundation
and former Partner at PwC

"Heidi Taylor is a true B2B marketing professional with a strong understanding of the principles of B2B marketing and what is required to ensure brands thrive. She delivers sound reasoning on how marketing can deliver real value to the business. More than ever before in the B2B environment, the marketing department must take centre stage and be pulled from the back room to the board room. This is a must read for any B2B marketer or organization."

Jay Neale, Managing Director
The Agency Works

"As a business owner and recruiter within the marketing arena, I have read a number of books on B2B marketing and am usually left feeling overwhelmed by jargon or underwhelmed by lack of meaningful content. Heidi's book is different, and offers valuable insights for any level of marketer. Heidi cuts to the chase and gets to the heart of the matter eloquently and succinctly. This book clearly spells out the principles, challenges and future of B2B marketing in an ever-changing landscape, and is a highly recommended read for anyone serious about ensuring their marketing delivers results in the 21st century."

Simone Timcke, Director of Anthem Consulting
B2B Marketing Recruitment

"A vital book for today's B2B marketers who want to stand out from the competition and become leaders in their organizations by thinking, doing and being DIFFERENT! The need to return to marketing fundamentals as the enabling foundation is extremely well-articulated and is applicable to all B2B professionals."

Sylvie Jolly, Founder & Director
Oceane Communication