It’s vital to take the time to really look at what your marketing is achieving, and understand and build capability in current best-practice.

I run interactive half-day and full-day workshops for your teams that enable you to be more effective in the development, planning and execution of your strategy, programmes and campaigns, including:

Marketing strategy and planning

• Dveloping your marketing strategy & subsequent plans
• What’s working, what’s not and why?
• What would be better if…?

Content creation and leading thinking

• Developing thought leader programmes
• Story-telling and emotion in B2B marketing
• Customer insight (what matters to your customers?)

Ideas generation

• Developing themes
• Big Ideas v Big Tactics

Social media

• Rules of engagement for the social era
• Bringing your business to their ‘Aha’ moment

…and more, including bespoke workshops.